Whenever we send campaigns to all the users, there is a major possibility that users don’t open messages that you are broadcasting. When a mail is sent to a user, he opens the mail but doesn’t click on a link inside it, as the people who are sending these mail are expecting more users giving their response by opening mail but in reality, it is not done! So, to resolve this issue Google Ads is a new concept added in a list of boxes that will try to convert more subscribers. Normally there are 4 types of reasons revealed by mail recipients.
First, the person opens the mail but do nothing
Second, the person opens the mail and clicks on the link
Third, the person opens the mail, and click the link and get converted
Fourth, the person did not open the message
Let’s explain each step one by one and how Google Ads helps in getting maximum mail recipients
1. First, the person opens the mail but do nothing
This act is performed at the time of opening a mail where the user clicks on the message but does not find any interest in opening it. This can lead the path abandoned to the sale. So, this is the case where we want people to click on the link given in the mail. Here comes the role of Google Ads, where it generates a tracking code, and all you goanna copy and paste it into your mail account. Whenever you are sending a mail, please check that instructions are provided in the mailbox. This will help you to track how many customers have opened a message and how many have subscribed. This will create a separate subscriber list. With the help of Google Ads, Google Analytics collects those people who have gone through your message.
2. Second, the person opens the mail and clicks on the link
Some users sometimes open the message and click on the link but still, they are not getting converted. So, to increase the sales with the customers and convert the users into customers. Google Ads campaign helps us to reach out to the people who have shown their interest or to those who already know the product. In this case, we need to highlight the benefits of the products. Google Ads provides an option to set up a campaign, targeted to those people who know the products.
3. Third, the person opens the mail, and click the link and get converted
This point shows the complete B2C cycle performed by the customer and finally, he has purchased the products, but we want him to revisit and purchase from our platform. This shows that he has become a permanent customer and to make him permanent, the company offers some discount/coupons that will entertain him to make a decision. Before sending a mail to these people, the first process is to collect all the audience lists that are too very interested in your dedicated product. Prepare a matter with some discounts and shoot them at the final step.
4. Fourth, the person did not open the message
This point is mentioned for all those users who never opened yet even once. So, these are such users where we need to encourage, motivate them, and make them ready to revisit our site. Google Ads gives you an option to make a separate list of these audiences in the Audience Manager. You can upload the file of the remaining users.
Google Ads will qualify those names who have an account in Google and Google Ads will not allow those emails that have been created in the last 24 hours. Now all you have to do is run a Google Ads Campaign.
So, at last, the purpose of mentioning this blog by Vellko Media is to inform companies and organizations how you can approach people using Google Ads. As it is cost-effective and doesn’t consume time. We have mentioned all the problems faced by the company. If you face any other problem while not getting much response, you can freely send us your query, and our team will get back to you soon with a proper solution. AS EVERYONE KNOWS THAT “A QUESTION IS NOT COMPLETED WITHOUT A SOLUTION”. Similarly, we are incomplete without your comments.